Award-winning Singaporean delicatessen brand Delicato recently announced the launch of its gourmet sausages in the Philippine market. The pork sausage range – comprising unique flavors including Truffle Cheese and Mixed Herbs & Spices – is made with premium quality meat, and delight customers by helping them Deli Their Daily Meals.
Delicato was debuted by FairPrice Group (FPG) – Singapore’s largest grocery retailer – in 2021, through FPG’s Own Brands business. Starting out as a Delicatessen counter in FairPrice Finest, Delicato fine quality delicatessen offerings quickly gained popularity with customers. The brand has since grown to encompass many retail pack gourmet products, anchored by its range of sausages.
Ms Grace Cukingnan-Chua, CEO of Own Brands and Food Solutions at FairPrice Group, shared that the launch of Delicato in the Philippines is part of FPG’s commitment to bringing the best of Singapore overseas.
“Filipinos are a discerning group of customers with high expectations for taste and quality. This makes the Philippines the perfect first stop in our expansion of the Delicato brand. Eating is such an important part of Filipino culture. Having grown up in the Philippines, I know how big of a role meal time can play in showing love and appreciation for family. Through this launch, we are very excited to extend our reach to more of our kababayans with the introduction of Delicato to the market.”
Delicato sausages are popular with customers in Singapore for both its variety of flavors and meaty texture. Curated by a team of meat specialists, the sausages are made with premium quality meat, resulting in a firmer bite that retains juiciness. Delicato aims to help customers elevate their dining experiences by adding a gourmet touch to their meals.
Since its launch in Singapore, Delicato has received industry-wide recognition at the prestigious FMCG Asia Awards 2022, winning the Product Launch of the Year and Designed in Singapore awards.
Delicato is bringing five of its popular flavors to the Philippines: Truffle Cheese Pork Sausage, Cheddar Bratwurst Pork Sausage, Hot & Spicy Pork Sausage, Smoked Bratwurst Pork Sausage and Mixed Herbs & Spices Pork Sausage.
They are now available nationwide across 100 major grocery store outlets, including S&R, SM, Unimart, Landmark, Makati Supermarket, AllDays, and Royal Duty Free.
In the country, Delicato is exclusively distributed by Hightower Inc.
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Bringing FairPrice Group’s products to the Philippines
FairPrice Group, Singapore’s largest grocery retailer, first introduced their very own FairPrice Brand chips and nuts to the Philippines in 2023. Their popular and award-winning range of potato chips were made available across 130 supermarkets in Metro Manila including SM, WalterMart, Landmark, AllDay, Unimart, South Supermarket, Ever Supermarket, and Sta. Lucia Supermarket.
Delicato is the latest brand by FairPrice Group to enter the Philippines market, bringing gourmet made-in-Singapore pork sausages to customers.
Product Information:
| Variant | Taste Profile |
Truffle Cheese Pork Sausage 300G | Rich and flavorful blend of truffle and cheese |
Cheddar Bratwurst Pork Sausage 360G | Stuffed with cheese and comes with a gentle hint of smokiness |
Hot & Spicy Pork Sausage 360G | Perfect blend of spices for an extra kick of heat |
Smoked Bratwurst Pork Sausage 360G | Balanced flavor with a hint of smokiness |
Mixed Herbs & Spices Pork Sausage 360G | Infused with an intricate blend of herbs and spices |
Suggested Retail Price: Starts at 375 PHP
