Growing up, I had fond memories of going home sweaty, dirty, and happy from playing outside. My favorite games includes habulan-taya, patintero, piko, and luksong tinik. I also have memories of my mother scolding me, her dialogue would usually include “amoy araw ka na namang bata ka!” or “naku, kainitan ng araw, labas ka ng labas. Sa hapon ka na dapat lumalabas pag wala ng araw!”
She didn’t have any idea how fun playing under the sun is but I also forgot all about that as I grew up from child to adult. No, I didn’t forget how happy it was to play outside. I’ve always been a believer in the power of playing as one of the most important factors that molds a child. Di Lang Laro Ang Laro, it teaches them balance, strategy, analogy, concentration, coordination and teamwork — all while having the time of their lives. But when I became a mom, I would always tell Ykaie to play outside only when the sun has gone down.
The unveiling of Johnson’s Baby Active Fresh Shadow Playground last March 29, 2014 reminded me how fun it is for a child to play under the sun and that I shouldn’t worry too much.
Johnson’s Baby Active Fresh Shadow Playground was build with the children’s natural fascination for shadows in mind and how this enables them to think creatively while enjoying playing under the sun, Johnson’s Baby found a way to integrate all of these in the building of the Shadow Playground.
“We are excited to officially unveil our play innovation found in the Johnson’s Baby Active Fresh Shadow Playground – a first-of-its-kind play platform that allows moms to forge a stronger play partnership with their kids,” shared Johnson’s Baby Senior Brand Manager Kris Llanes.
The 100-square meter Johnson’s Baby Active Fresh Shadow Playground is unlike any other playground in the world because key to enjoying it is a natural phenomenon – the rays of the sun.
“Children have a natural fascination for shadows. Shadows behave in a unique way, as if they have a life of their own. They could help children understand the world around them and even themselves. But because children play outdoors less these days, they sometimes miss out on exploring this phenomenon. So we designed the Johnson’s Baby Active Fresh Shadow Playground to help create these important moments of discovery,” shared Cristina Tin Sanchez, Executive Creative Director of BBDO Guerrero.
Childhood icon Bodjie Pascua/Kuya Bodjie and popular celebrity mom Camille Prats led us in the games at the shadow playground.
I love this wacky shot of Kuya Bodjie with the Juinor Whiplash Dancers.
The Johnson’s Baby Active Fresh Shadow Playground was built by Johnson’s Baby to encourage children to play outdoors and discover the world around them through the wonders of shadows. It is unique because it makes use of the sun to cast shadow games where children can play. And as the sun moves, the games change.
The Playground consists of 9 plates which are 6 feet in diameter. The shadow will approximately measure 6-8 feet, depending on the time of day. These plates are templates for new and old games that help teach children skills for their development.
This is the Snakes and Ladders plate.
“Snakes and Ladders” teaches children teamwork. The child will stand on the “start box” while keeping his eyes closed. He will need to follow mom’s voice as she instructs him to jump long or short. They will need to aim for the ladders and not the snakes! First pair to reach the end wins!
The other plates are:
- “Maze” which teaches children strategy. Mom will stand at the center of the maze and her child will need to find his way to mom by avoiding the blocked paths. The first child to reach and hug mom wins!
- “Flamingo” which teaches children balance. Mom and child will need to balance only one foot and hold on to each other for support. The pair that balances the longest will win.
- “Froggy Jump” which teaches children concentration. Mom will jump on odd-numbered leaves while child jumps on even-numbered leaves. The pair who jumps without stepping out of the leaves and finishes with the fastest time wins!
- “Piko” which teaches children coordination. Mom and child will use a stone or coin as a marker. They will throw this to land on the squares, without touching the lines. Then, they will hop on one foot through the single square and land on both feet on double squares – fastest pair to finish wins!
First things first before playing at the Johnson’s Baby Active Fresh Shadow Playground is, of course, to put Johnson’s Baby Active Fresh Powder on the children’s backs and chests. There were ladies who go around the playground carrying Johnson’s Baby Active Fresh Powder and encouraging the kids — and us mommies too — to put it on.
Johnson’s Baby Active Fresh is a true innovation in powder and bath. The new Active Fresh Technology has sweat-activated fragrance, releasing a pleasant long-lasting smell when it comes into contact with sweat. Moms no longer need to worry about their child sweating all day and malodor kicking in. Kids will smell and feel fresh even after playing all day under the sun. Habang mas pinapawisan, mas bumabango sila!
What the Active Fresh Technology does:
- Masks malodor and leaves it odorless
- Releases a long lasting fragrance
- Special feature of Active Fresh Powder: It contains the first-ever sweat-activated fragrance capsules that burst upon contact with sweat!
Check Out Johnson’s TVC here.
Kuya Bodjie assisted me and Ykaie in playing the Maze. I stood at the center of the maze and Ykaie had to find her way to me avoiding the paths that are blocked. She wins a hug from me at the center!
Ykaie and Cyra also played with all of the games at the Shadow Playground. Their favorite was Piko. It’s actually one of their favorite games to play with their neighbor playmates at home. It’s their first time to see it in shadows, though. Usually, they just draw it in the ground with chalks.
They also loved playing with the different Mazes.
They wish there were swings, though. For more fun outside see Kokopax’s Reviews and read their baby swings info.
Johnson’s provided refreshments for everyone like cold water, ice cream, and cold towel. It was such an enjoyable hot afternoon for Ykaie, Cyra, and me! It reminded me of my own childhood and that nothing — even the hot rays of the sun— should stop me from having a fun bonding moment with my daughter and my niece.
Mommies, the Johnson’s Baby Active Fresh Shadow Playground is located at the Market! Market! Playzone, Bonifacio Global City, Taguig and is open to the public within mall hours. The playground is designed for kids 3-7 years old. I’m sure your kids would also love to experience playing in this one-of-a-kind playground. Have a fun bonding moment with them, it’s gonna be there until the end of April only so you have to hurry.
65 Responses
Oh how lucky these kids are as they get to experience playing under the sun. What’s important is to keep the skin protected.
True! Not many kids play under the sun anymore these days.
waa i really want to attend these kind of event I’m sure my little boy will enjoy much! 🙂
I’m sure he will! Kids love playing at any playground.
The very fun way to enjoy this summer for kids. Playing really play a big role for children’s growth.
So true. Children needs to experience playing outside.
Filipino children should attend with this kind of activities to broaden their intelligence.
I couldn’t agree moew, fernando!
Seems like a really cool place! Thanks for sharing!
You’re welcome. It is very cool!
It truly is a one of a kind playground! I like the shadow idea, looks really cool. My daughter will love this
It’s really very innovative of Johnson to launch the Shadow Playground. I’m sure everyone will love this.
I hope Johnson will come on my place.. i love this kind of event for my kids!
Yeah, I sure hope so too. I’m sure your kids will love this!
That is something that kids in the city nowadays don’t get to do as much. In a way parents are paranoid about safety too..But I am so happy Johnson’s is bringing it back
Same here Leira! I’m glad that Johnson’s is advocating the play. It really is essential for our children’s growth.
You’re so lucky to have had that kind of childhood, I was such a girly girl that I really didn’t like to play outside because I didn’t like to sweat and was crazy afraid to get wounded. 😛 So I mostly stayed indoors and read books or played video games. 😛 Which is why I don’t mind when my kids play outside, I want them to have a childhood that I didn’t have. 😛
It sure looks like you guys had lots of fun, wish there were events like that here too. 🙂
Awww… I hope Johnson’s would come to Baguio and build a Shadow Playground there.
looks like a super duper fun event! too bad we missed it
Oo nga. Sayang! Your kids would’ve enjoyed playing there.
Hanggang end of April pa naman di ba? baka mapadaan pa kame 🙂
My kids would love that playground. What a great idea! The pics are fun too, great review!
Thanks Rosey. I’m sure your kids would absolutely love the Shadow Playground.
Looks like the kids enjoyed the event.
They did! They had lots of fun !
Believe it or not, we use the same powder on our faces and not the makeup powder even when we’re now adults. 🙂
Same here! i still use Johnson’s baby Powder on my face.
Seems like a great fun event for kids.
It is a super fun event ! The kids really enjoyed it and us mommies weren’t worried about how they would smell or how sweaty they will become afterwards.
Wow! They are playing piko using shadows! Nice idea! With Johnsons baby active fresh, I bet the kids still smell fresh even after playing!
Yes! the kids didn’t smell sweaty at all. And they super loved playing at the Shadow Playground.
That’s a really fun playground for kids!
Yes, my daughter and my niece loved it.
Oh my goodness! How fun this is. Awe! What a fun and so unique type of playground. And wait a minute, si Camille Prats ba yan? Awe! I sure miss Philippines now. And yes, I do believe in letting kids play and explore outside because it is part of growing up and learning about their world. I grew up playing outside a lot with friends and I still remember how fun it was. This is a great event! Thanks for sharing!
Yes Adin, That’s Camille Prats and her son. All the kids who attended the event loved the Shadow Playground.
Wow, so much fun! I wish that my little boy and I also get to attend events like this. 🙂
Yeah, it is such a fun event.
wow such a fun event to go with your kids! my daughter rarely play under the sun we in a smaller type of condo her in malaysia. unlike the ones in singapore that she has time and lots of place to play outside
Awww, I’m sure she miss playing under the sun.
That looks like so much fun and such is a great idea! Hope they build more too!!
I sure hope they do.
I think Johnson & Johnson providing a playgroun for children is a good fit and positive publicity for their company!
I so agree, Jessica.
We cannot deny the fact that a mother cannot restrain herself to be overprotective for her children.. even for the skin.. but thanks to the new innovation of johnsons baby active fresh shadow.. kids can have the freedom to play even under the sun.
I couldn’t agree more. Thanks to Johnson’s Active Fresh.
I think playing outdoors should be part of every childhood memory! 🙂 This playground is very innovative and looks like a lot of fun!
Such a nice event for mom and kids! This is why I love Johnson’s product. Kids surely enjoyed this a lot!
I missed using that baby powder 🙁 Growing up that is the only product I used on my face 🙂 It is the best product for me 🙂 Purple looks like having a blast with her cousin 🙂 She is getting so big and so bubbly 🙂
She sure is, Jessica.
My 3-year-old son will love this. Will definitely go there soon. We also just started using Johnson’s Baby Active Fresh Bath today. He and I both love it. 🙂
Wow! The place looks amazing. The people who thought of it are really smart. I especially love the piko . Kinda a bummer I didn’t RSVP to this event.
I was actually able to see this playground yesterday, and I can’t wait to take my kids there!
I love those little shaded area with all the mazes!!! Cool idea! haha! I’m thinking of making my own for my future kids! 🙂
I do say so myself! This is one cool playground.
It is an ingenious maze. Since this is outdoor, never forget to protect your skin. It is very hot nowadays.
That is great! I hope I could bring the kids out there and try that Active Fresh Shadow Playground too but we are in Mindanao. I hope they could build someone like that in Cagayan de oro or in Davao City…
I do hope Johnsons also visit your city and build a Shadow Playground there.
nice fun event to do with your daughters or for the whole family this summer!! kids totally love this
My son had fun playing under the sun during this event, and he smelled good despite being sweaty because of Johnson’s Baby Active Fresh powder.
We were there too! It was a nice place to take kids, we just need to put on sunblock to get more skin protection from the super hot sun!
Johnson’s Baby powder is for kids and grown up . I’m using it since I was a kid and until now I’m using it on my face and on my body specially when the weather is hot.
Great shadow display by Johnson’s. One of the things kids today forget is the simple joy of playing outdoors because they are too engaged with techie stuff. I use Johnson’s products for my kids. From bath to powder, I love the varieties they have. I will try active fresh soon too!
The Shadow Playground is very unique. Too bad we weren’t able to go during the launch.
It’s really nice that JnJ encourages playing outside 🙂
I’m back here again coz I just remembered that I have to buy powder for Little MrC and I couldn’t remember what it was called. Active Fresh pala hehehe!